WHEN CHERISHED AND PROPERLY CARED FOR,

MARIMEKKO DESIGNS WILL BRING JOY FOR YEARS TO COME.

 

 

For Marimekko, sustainability means respecting people and the environment in everything we do. Our objective is that, when properly cared for, our products can be handed down from one generation to the next. To succeed in this, we need your help.

 

Prolonging the life span of clothing is an efficient way to reduce its environmental impact. It is estimated that almost 80%* of the emissions during the full life span of a long-lasting garment are emitted when washing, drying and ironing.

 

*Estimate made by Demos Helsinki for Marimekko of emissions caused during a ten-year use of a cotton garment.

  

 

FOR CLEVER CARE

 

 

Don't wash your clothes too often. Remove stains manually, and if possible air the clothes after each use. By reducing the number of times you wash your garments, you can actively help to reduce your carbon footprint.

 

The recommended washing temperature is the highest temperature at which the item can be washed. The text "follow the recommended washing temperature" means that the item can be damaged if washed at a lower temperature. 

 

The best washing result is often achieved by using a moderate amount of a detergent that is suitable for the material. Using too much detergent will not guarantee a clean outcome. Fabric softeners should also be used with caution or refrained from completely, depending on the material.

 

Hang dry your clothes when possible – you save energy when compared to tumble drying, and your clothes will retain their shape longer too. Think of ironing only when necessary. To minimize creasing, remove clothes from the washing machine and hang dry them as soon as the wash cycle has finished.

 

Our products carry a Clevercare label, which helps you to care for the items properly. On the Clevercare.info website, you can find more care instructions that are good for the environment and your product. 

 

 

 

 

 

Wool

 

 

 

 

 

AMONG THE BEST PROPERTIES OF WOOL ARE ITS THERMAL INSULATION PERFORMANCE, MOISTURE ABSORBENCY AND ELASTICITY.

 

 

 

 

 

 

 

 

Since wool is a natural fiber that is resistant to stains, airing is usually enough to make it clean and fresh. The ideal weather for airing is cold and damp. 


 

 

 

 

Care tip #1

When it's time to wash the item, check the care label for exact instructions.

 

Care tip #2

Pilling (the formation of small balls of fuzz) may occur on the surface of a wool product because of abrasion, especially when it is new. Minor pilling is typical of all natural fiber products with a soft surface. Pilling is best removed by using a wool comb or by picking the pills off with your fingers.

 

Care tip #3

We recommend storing wool items folded up in an airy space.

 

 

 

 

 

Silk

 

 

 

 

 

SILK IS A LIGHT,

FINE AND RESILIENT NATURAL FIBER THAT REPEATS COLORS BEAUTIFULLY.

 

 

 

 

 

 

 

 

It is important that your silk garment is loose enough to prevent seams from fraying.

 

 

 

 

 

Care tip #1

We recommend washing silk items gently in plenty of cool water with a detergent designed for silk. Washing them separately inside out will help keep the colors even. Check the care label for exact instructions – "wash by hand" should be taken literally. Avoid wringing and rubbing.

 

Care tip #2

Since silk is a delicate natural material, it is easily affected by chemicals such as perfumes or hairsprays. Sunlight may also weaken silk fibers and fade colors.

 

Care tip #3

Silk items are best ironed on the reverse side through a damp cloth. We recommend storing them in an airy space, for example, on a sturdy hanger.

 

 

 

 

 

Cotton

 

 

 

 

 

COTTON IS A SOFT NATURAL FIBER

THAT IS BREATHABLE, ABSORBENT

AND COMFORTABLE TO WEAR.

 

 

 

 

 

 

Cotton products are easy to care for – a cotton garment retains its original appearance when you follow these simple instructions.

 

 

 

 

 

Care tip #1

Follow the recommended washing temperature since washing at temperatures that are too low may cause color transfer. Strong-colored and patterned products should be washed inside out.

 

Care tip #2

It is advisable to wash dark and strong-colored items separately or with like colors in plenty of water as some dye may come off, especially in the first few washes. Soaking is not recommended.

 

Care tip #3

A cotton product may shrink in the first wash. Clothes should be reshaped into their original size after washing. Cotton items are best ironed when they are slightly damp.